Atlantic Premium Brands, Ltd., through its operations in Texas, Louisiana and Oklahoma, manufactures, markets and distributes food products for customers in a strategically contiguous sixteen-state region.

Through its Blue Ribbon subsidiary, the Company markets and distributes its own branded, processed meat products under the Blue Ribbon brand name. Blue Ribbon has been the leading brand of bacon in the Houston market for ten years.

The Company's Carlton subsidiary manufactures a variety of smoked sausage products, including products sold by Blue Ribbon and by Potter Sausage under the J.C. Potter brand name. Carlton markets its own branded, smoked sausage products under the Carlton brand name and provides private label manufacturing for other regional sausage brands and selected supermarket house brands.

Through its Richard's subsidiary, the Company manufactures, markets and distributes Cajun-style, smoked sausage products and specialty foods for customers in the state of Louisiana. These products are sold under the Richard's brand name.  Richard's also produces a line of authentic Cajun entrees under the Richard’s Cajun Favorites label. Richards’ has become the #1 brand of Cajun entrees produced in the United States with distribution in ten states.

Through its Potter Sausage subsidiary, the Company manufactures, markets and distributes premium breakfast sausage, bacon, smoked sausage, and other sausage items for customers based primarily in Oklahoma, Arkansas, Missouri and Texas. J.C. Potter markets its own branded products under the J.C. Potter brand name and provides private label manufacturing for grocery and food service chains, and other branded food companies.

J.C. Potter recently signed Troy Aikman, three time Super Bowl Champion, six time NFL all pro and future member of the NFL football hall of fame as our spokesperson.  In making the announcement Tom Dalton, President and CEO said "We're proud and excited to have a person of Troy's high personal standards, stature in the community and impeccable reputation for integrity join our J.C. Potter team, " Dalton said.  "He is a key element in our strategy to continue our expansion  the J.C. Potter brand beyond its existing consumer franchise in Oklahoma, Texas, Arkansas and Missouri."

Aikman, who spent his high school years in Oklahoma said "This agreement with J.C. Potter was a natural for me, as it brings me together with a childhood favorite. Growing up in Henryetta, Oklahoma, we always had J.C. Potter's sausage on the breakfast table," he said. "I'm proud to be able to represent a high quality product that both my family and I have enjoyed for years."

All these subsidiaries fit Atlantic Premium's brand strategy.  The Company plans to continue to acquire strong, regional brands in selected states and categories within the processed meats industry. The Company strives to preserve each aquisition's inherent strengths while simultaneously adding functional skills and capturing operational synergies. Finally, the Company plans to identify and determine how best to leverage each acquisition's underlying assets by introducing further value-added products.